Our Board

Bridgette Smith – Chairperson

Bridgette has been Chair of the Crescendo Trust of Aotearoa for the past six years, and on the Board for seven.

Her commitment to the Trust stems from her belief that we should first look after those in need in our country before diverting limited resources off-shore.

A communications expert, Bridgette started her 20-year media career in international agencies before founding her own company, Lassoo Media & PR, in 2002. She leads a team of 17 working with a wide range of local and global consumer, corporate and not-for-profit clients.

Bridgette is also on the executive board of industry body, the Communication Agencies Association of New Zealand (CAANZ). In her rare moments off, she loves to escape to Waiheke Island.

Simone Moors – Director

Simone Moors is a globally experienced business leader and was appointed to the Board of the Crescendo Trust of Aotearoa in March 2017.

Simone believes that engaged and productive youth are the key to the future and is passionate about growing young people in New Zealand.

Simone’s career started over two decades ago in broadcasting in New Zealand before she moved to London and worked in financial services. For the last 14 years Simone has held senior leadership positions in telecommunications across the globe in Germany, UK, USA and New Zealand.

She has an MBA from Auckland University and is now a full-time Director and Consultant.

She lives in West Auckland where she grew up and enjoys cooking, the outdoors and spending time with her children.

Bev Adair-Beets – Director

Bev Adair-­Beets is an Executive Consultant, specialising in the production of events with a passion to teach professional development to organisations and individuals. Bev is doing professional development with youth organisations and schools, using the performing arts as a vehicle to build strong platforms to reach young people and give them a reason to live and become all they were born to be.. with kindness, respect and honour ..

Having managed key events over the past 23 years at a national and international level, Bev has worked in a wide range of events and production including but not limited to: Homegrown Music Festival, Parachute Music Festival, VNZMA’s, Monster Super X Australasia Super Cross Championship, West Sydney Dance Festival, Dancing with the Stars NZ & the Manukau Cult Couture Fashion show. NZ XFactor, NZ Got Talent, Executive Producer Willow Creek International, Leadership Training in Chicago, USA, Europe and Asia. Tutor Event Management Excel Performing Arts School. Mentor Event Management South Auckland Middles Schools.

Bev has been involved with the Hip Hop dance community of NZ since 2006, and went on to become Street Dance NZ Co Director in 2009, which at the end of 2012 led her to become the sole Director in 2013-­‐14. Her role included everything from teaching professional development to management and dancers to producing regional and national competitions. Bev was also a part of the NZ HHI International Management Team, looking after media and networking with the HHI International family. Bev has been a part of the Homegrown Team since 2001 when it was XAIR with the Worlds top moto cross /skaties ( Tony Hawk) / BMX.. this event has been a vehicle to train and upskill young people in production. All of the events she has been involved in has had a component that included mentoring, training and upskilling young people in events to get them employed or back into education to achieve their dreams

Throughout her experience as an Executive Consultant and Producer, Bev has developed her own manuals, that she will use as the basis of our event management and production courses.

She also continues to manage a few acts in NZ, and is PA Artist Management for Stan Walker. and brings a wealth of experience and knowledge to the table.

Juan Powell – Treasurer

Juan supports the Crescendo Trust of Aotearoa as treasurer and is a qualified accountant and a member of the Chartered Accountants Australia and New Zealand organisation.

He has 24 years commercial accounting experience and has worked for numerous large FMCG companies during his career. He is currently a senior Commercial Manager at Fonterra.

Juan’s interests include off-road motorcycling, V8s and most forms of motorsports and he is a staunch supporter of the All Blacks and NZ rugby. Juan is married with a 17-year-old son.